Launch Week Recap: Celebrating 1 year of Dub

Today marks the end of our first-ever launch week at Dub.

We launched 3 big announcements this week:

• Day 1: Introducing Dub Conversions
• Day 2: Introducing Webhooks
• Day 3: Unveiling our new About page

Here's a recap of each day:

On Tuesday, we launched Dub Conversions.

With Dub Conversions, you can understand exactly how your marketing spend is converting to revenue with Dub's powerful attribution infrastructure.

Watch Dub Conversions in action

Watch Dub Conversions in action

We're reimagining the role of links from being a simple "resource locator" (URL), to a full attribution engine – visualizing the user journey from the first click to conversion.

You can learn more about how Dub Conversions works, or get started by diving into the quickstart guide.

This week, we also launched real-time webhooks for Dub.

Webhooks are a powerful way to connect Dub with your data stack and workflows. Here's an interactive example of how webhooks work:

API Webhooks Read webhook documentation Request

Link clicked

Segment

Tinybird

Rudderstack

Your own data warehouse

twilio

framer

superhuman

buffer

polymarket

perplexity

We also launched native integrations with Segment, Slack, and Zapier, as well as an Events Log feature for you to view all events sent to your webhook receiver endpoint in real time.

Learn more about how webhooks work.

On Thursday, we unveiled our new About page, where you can learn more about our company vision, values, team, and investors.

We were also featured on TechCrunch, where we shared about Dub's origin story and our vision to build the modern link attribution platform.

Today is also the 1-year mark since Dub started as a company.

Since then, we've reached several exciting milestones:

• 900+ paying customers
• 1,000,000+ links created
• 150,000,000+ clicks tracked
• 5,500+ domains added
• 70,000+ users

We're excited to take this to the next level in 2025, with a focus on the following areas:

1. Deep links: Extend Dub's conversion tracking feature to the mobile app ecosystem for you to track app installs, in-app purchases, and more.
2. More integrations: Create a robust ecosystem of integrations with platforms like Buffer, Hubspot, Adobe Marketo, and more.
3. Link in bio: Building the best-in-class link in bio solution.
4. Reliability and security: 99.99%+ uptime, HIPAA compliance, and more.

Thank you for being a part of our journey!